This tool provides a basic website health check and is not an official Google SEO score. We call it Quezent SEO Health Score—not “Google SEO Score.”
What Is an SEO Audit?
An SEO audit is a structured review of how well a website can be crawled, understood and trusted for relevant queries. A useful audit prioritizes fixes by business impact—not by producing an endless checklist of low-value warnings.
Why SEO Audits Matter
Teams often publish content while technical issues quietly limit discovery: blocked pages, missing titles, broken canonicals, weak internal links or mobile layout failures. An audit surfaces those blockers early—especially after redesigns or CMS migrations.
Technical SEO
Technical SEO covers crawlability, index controls, HTTPS, sitemaps, canonicalization, status codes and foundational performance. It does not replace content strategy, but it determines whether content can compete fairly.
On-page SEO
On-page work aligns titles, headings, copy and internal links with search intent. Clear structure helps users and makes topical focus obvious to crawlers.
Meta Title
The title tag is a primary SERP signal and click driver. Keep it specific, include the core topic naturally, and avoid stuffing or duplicate titles across templates.
Meta Description
Descriptions influence click-through when shown. Write for humans: benefit + clarity. Length guidelines help, but usefulness beats exact character counts.
H1/H2 Structure
Use one clear H1 that states the page topic. Use H2/H3 sections to organize answers. Multiple competing H1s usually indicate template or CMS issues.
Canonical URL
Canonical tags help consolidate duplicate or parameterized URLs. Incorrect canonicals can send ranking signals to the wrong page—or nowhere useful.
Robots.txt
Robots.txt guides crawlers away from areas you do not want crawled. Misconfiguration can accidentally block CSS/JS or important sections. Pair with robots meta for page-level index decisions.
XML Sitemap
Sitemaps help discovery of important URLs. Keep them updated, exclude non-indexable junk, and ensure listed URLs return healthy responses.
Open Graph
Open Graph (and Twitter Card) tags control social previews. They are not classic ranking factors, but weak previews hurt distribution and brand presentation.
Image Alt Text
Alt text improves accessibility and provides image context. Describe the image’s purpose; do not dump keywords.
Mobile Responsiveness
With mobile-first indexing, viewport setup and usable mobile layouts are table stakes. Forms and CTAs must work with thumbs—not only desktop cursors.
HTTPS
HTTPS protects users and avoids browser warnings. Mixed content and expired certificates undermine otherwise healthy sites.
Internal Linking
Internal links guide users and distribute attention to key service and conversion pages. Orphan pages rarely perform well.
Page Speed
Slow pages reduce conversions and can limit organic performance. Start with oversized images, render-blocking assets and bloated third-party scripts.
Basic SEO Health Checklist
| Check | Why it matters |
|---|---|
| HTTPS / SSL | Trust, browser warnings, and a baseline ranking signal |
| Title tag & length | Primary SERP snippet; clarity for users and crawlers |
| Meta description | Influences click-through when shown in results |
| Single clear H1 | Defines page topic hierarchy |
| H2 structure | Improves scanability and topical coverage |
| Canonical URL | Reduces duplicate-content confusion |
| Robots meta / robots.txt | Controls crawling and indexing intent |
| XML sitemap | Helps discovery of important URLs |
| Open Graph / social tags | Cleaner sharing previews |
| Viewport / mobile layout | Mobile-first indexing readiness |
| Image alt text | Accessibility + image context |
| Internal links | Distributes equity and guides users |
| Page weight / response | Basic performance hygiene |
Run these basics instantly with the free SEO Score Checker.
For deeper work, explore SEO Services, Technical SEO, or request a professional audit conversation.