What is technical SEO?
Technical SEO ensures search engines can discover, understand, and store your URLs efficiently. Content quality still matters—but content trapped behind crawl errors or glacial pages rarely ranks.
Indexation: the silent killer
Use Google Search Console’s page indexing report. Common causes of “crawled – currently not indexed” include thin parameter URLs, soft 404s, and duplicate templates. Fix templates before publishing more blog posts into a black hole.
Crawl budget in plain terms
Large sites waste crawler attention on filters, session IDs, and redirect chains. Tighten faceted navigation rules, fix chains to single hops, and keep XML sitemaps limited to canonical, valuable URLs.
Core Web Vitals—what to fix first
- Compress and properly size hero images.
- Defer non-critical JavaScript.
- Avoid layout shift from late-loading banners.
Redesigns that ignore CWV undo SEO gains. Pair visual work with technical SEO services or a performance pass during website redesign.
Structured data without spam
FAQ and Product schema help when the visible page content matches. Fake FAQ markup is a trust risk—only mark up real on-page Q&A.
30-day technical hygiene plan
- Week 1: Search Console cleanup + sitemap audit.
- Week 2: Redirect map and HTTPS consistency.
- Week 3: CWV on top landing templates.
- Week 4: Schema validation on key templates.
Need a prioritised audit? Contact Quezent with your domain and top 10 money pages.